Celebrating 100 Years of Helping People Plan for the Future and Protect What Matters Most

In 2025, COUNTRY Financial marks a remarkable milestone – its 100th anniversary! As a retiree of COUNTRY, YOU are an important part of our company’s history. We hope you will celebrate this achievement with us in one or more of the following ways. 

Family in front of house in 1925
100 years COUNTRY Financial icon

Save the date!

Save the date for the 100-Year Employee Celebration on June 17. Watch your mailbox for an invitation to a special event on the IAA campus. 

Keep checking this site for updated information!

"Thank you to our reps and employees for the work you do to serve our clients every day. Thank you to everyone who has served in these roles before us. Your sound decision-making and integrity still guide us today."

— COUNTRY Financial CEO Jim Jacobs

Take a journey through our history

Get free admission to the McLean County Museum of History and the COUNTRY Financial 100th Anniversary Exhibit. COUNTRY retirees can learn about our history by visiting a special exhibit at the McLean County Museum of History. Retirees and up to three guests will receive FREE admission throughout 2025! Just show a copy of the letter you received in the mail or this site on your phone upon entry. 

Retirees will also receive 10% off at the museum’s Cruisin’ with Lincoln on 66 Visitors Center and Gift Shop.

COUNTRY is sponsoring Free Tuesdays for the entire community throughout 2025 and will partner with the museum for the following free public programs: 

  • COUNTRY History presentation from historian Bill Kemp at 6:30 p.m. on Tuesday, September 16, 2025, at the McLean County Museum of History. 
  • Lunch n’ Learn presentation from COUNTRY Financial at noon on October 9, 2025, at the McLean County Museum of History 
Download 100th anniversary letter Download 100th anniversary letter
COUNTRY Financial's 100 year anniversary exhibit at McLean County Museum of History

Want to learn more?

Email 100Years@countryfinancial.com with additional questions.

COUNTRY Financial® is a family of affiliated companies (collectively, COUNTRY) located in Bloomington, IL. Learn more about who we are.